Sound Authentic with a Sales Script? Yes You Can with The Actors Toolbox

Can you guess the most common question I was asked when I was an actor? It was this: “How do you memorize all of those lines?” But the tougher question is really, “How do you make other people’s words sound like your own…performance after performance?”

This is a challenge for both actors and for salespeople, […]

What do buyers really want? Find out with the Actor’s “Magic IF”

“I’m curious about other people. That’s the essence of my acting. I’m interested in what it would be like to be you.” ~ Meryl Streep
The ability to understand what buyers really want is critical to targeting your message and connecting, yet most of us never get past the facts and figures. Since most buying […]

Sales Presentation Scenarios: The Good, The Bad & The Ugly – #1 The Opening

If  you’re having trouble closing…it could be your presentation opening!   If you don’t gain your audience’s attention initially and establish credibility, they’re not going to hear your great benefits, your value proposition or your super close!

In this video I role-play how a typical presentation opens.  Take a moment to watch.

What did you think? […]

August 11th, 2014||

Hey Presenters! Hand Over the Microphone! Test your Listening Skills

Warning:  If you can hear a pin drop during your presentation, your audience may be asleep.  

Which one of the following is an example of a good listening skill?

(A) Address your customer’s objection’s first.
(B) Use animated listening.
(C) Finish your customer’s question as proof you’re in sync.
(D) Exaggerate your posture to show you are hanging […]

August 3rd, 2014||

“Why are you wasting my life?!” A wake-up call for Salespeople from Amazon’s Jeff Bezos

“Why are you wasting my life?”
Can you imagine a client saying that to you after you delivered (what you thought) was a pretty good, on target presentation?? Jeff Bezos did exactly that after one of his engineers delivered a complicated, boring presentation to the outspoken founder of Amazon. I don’t know if that engineer […]

A Good Sales Tip from Breaking Bad: Let the Prospect Connect the Dots

Even if you didn’t get swept up in the Breaking Bad saga, it would have been difficult to miss the powerful hold it had on its audience, the awards it racked up or the place it earned popular culture. Maybe you had to listen to coworkers endlessly dissect each episode every Monday morning, laying […]

Test Your Sales X-Factor: How Memorable are You and Your Presentation?

Fact: Most complex sales are not decided with you in the room.

Decision-makers may not get together for days or weeks to discuss your proposal, and they are likely to see many other presentations in the mean time. How can you be certain that you and your message remain top-of-mind after you walk out the […]

July 17th, 2014||

7 Quick Acting Tips for Sales Pros

Most actors have to audition for every role.  In fact, even Marlon Brando had to audition for his iconic role in The Godfather.  Although he was a very successful actor at that point in his career, there were a lot of qualified actors competing for the part.  He knew he couldn’t go in and […]

How to Gain Instant Credibility in Your Presentation or Demo with the Movie Critic Principle

Thousands of movie-goers rely on reviews from people they’ve never met to guide them before shelling out hard cash for a movie. We are willing to trust the opinion of a disinterested third-party, whether it’s a website like Flixter or Rotten Tomatoes, or a newspaper or magazine, because they, like us, have no personal […]

YOU are The Weakest Link. How to Stop Sabotaging Your Sales.

“You are the weakest link!,” the catch-phrase from the BBC’s popular game show, The Weakest Link was sharply followed by the word “Goodbye” from the blunt, no-nonsense host, Anne Robinson. What does this have to do with you or sales? In sales, there are several links in the chain that make up your role […]

June 14th, 2014||